Ekta Kapoor

You might want to read her name thrice as I introduce her, but three things still are the most important to her- entertainment, entertainment, and entertainment! Having started as a young girl who began working and produced a television show to only earn extra pocket money to creating content for every possible medium, she is still working towards achieving something extra! In the 24 years of her journey, it is not the years that counts but the love she garnered from the audience. And one of the things that kept her going through the years is competition. Not knowing what it meant to shoulder the responsibility at 18 to now running Balaji Telefilms, Balaji Motion Pictures and ALTBalaji she certainly has learnt the importance of working with people that are compassionate and ambitious. While the journey offered multiple ups/downs and phases of introspection, the qualities of instinct and intuition have helped her to keep herself composed and rise back to compete. As she started her journey in the television world, the little girl in her wanted to explore the various genres of the medium. At the beginning of the millennium, she discovered what entertains the audience the most and started working towards the same. With Kyuki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasautii Zindagii Kay, Kahiin Toh Hoga, Kaahin Kissii Roz, Kasamh Se, KKusum, amongst others, she made sure she was her biggest competition. While Television became her forte, she wanted to challenge herself more and also ventured into the big screen with a genre that was very unlikely my television serials. However, the audience showcased similar affection towards her and accepted her with open arms. As time passed, her ambition of reaching a wider audience kept on increasing and she started foraying into the regional space with television serials in multiple languages like Marathi, Kannada, Tamil, Malayalam, Bengali, Bhojpuri and Punjabi. With the changing time, she realized the youth needed a completely different kind of content and she aimed at working towards the same. The youngsters demanded shows that would resonate with them and she had to compete with the existing domain of content, so she tried her hand at youth-connect with shows on television like Pyaar Kii Ye Ek Kahaani, Gumrah: End of Innocence, MTV Webbed. Changing with the changing times, she wanted to create a homegrown app that would compete with the international giants like Netflix and Amazon. With the digital app ALTBalaji, she provide international standards and probably give Indian audience local content out of its traditional TV form. She still wish to create a lot of more content and reach out to the audience. She is truly the Content Czarina. IMDb Mini Biography By: [avon brunton](https://imdb.com/search/name?bio_author=avon%20brunton&view=simple&sort=alpha) Vis kilde på IMDb